§ 2 Marketing by ICE Hockey League

Parent Category: ICE Hockey League
Category: G | Advertising
  1. ICE Hockey League’s rights

    1. Marketing of the following rights will be executed exclusively by ICE Hockey Legue:

      • Awarding of Sponsor/partner titles at league level

      • Advertising on Referee’s uniforms

      • Advertising on Jerseys (According to main sponsor contract)

      • Kick plate advertising according to IIHF-Rulebook

      • In-ice advertising – face-off circle (According to main sponsor contract)

      • Advertising on boards (According to main sponsor contract)

      • Banner advertising (According to main sponsor contract)

      • Presentation of starting six

      • Licensed products across multiple clubs, such as player cards, games, fan items, etc.

      • Internet homepage of ICE Hockey League and statistics

      • Advertising use of league play where related to part or all of the league name (e.g., title sponsors, presenters)

      • ICE Hockey League ALL-STAR-GAME; etc.

      • TV insert sponsoring (graphic sponsoring for television broadcasts).

      • ICE Hockey League special events according to detailed regulations

        In cases where no league-wide marketing exploitation by the ICE Hockey League is realized by April 30th prior to the start of a season, ICE Hockey League clubs may market the advertising space on the kick plate as well as the presentation of the starting six independently in consultation with the ICE Hockey League. In the marketing of advertising space on the kick plate, it is explicitly necessary to ensure that the yellow base color remains unchanged. Any such proposed designs are to be submitted to the ICE Hockey League for approval. On conclusion of a league wide agreement, the respective club has to provide the advertising space kick board in the next season to the ICE Hockey League.

    2. The clubs are responsible for ensuring that the ICE Hockey League can exercise the above-mentioned rights without restrictions due to third-party rights and without any actual obstructions.