Club specific advertising on players' uniforms does not require special permission from the ICE Hockey League. The advertising logos of the title sponsor are to be applied in accordance with the ICE Hockey League – win2day title sponsorship agreement and submitted to the ICE Hockey League for approval.

However, if advertising has an irritating effect, it must be adapted through mutual coordination.

1. Jerseys: Advertising on player jerseys is permitted.
   
   
2. Helmets: Advertising on player helmets is permitted.
   
   
3. Pants: Advertising on player pants is permitted.
   
   
4. Stockings: Advertising on player stockings is permitted.
   
   

1. Player jersey:
   The logo of the manufacturer/outfitter may be applied with a maximum size of 20cm² either along the bottom hem on the back of the jersey or in the center below the collar on the front or back of the jersey.
   
   
2. Pants:
   The logo of the manufacturer/outfitter may be applied with a maximum size of 20cm². The positioning of this logo is not restricted.
   
   
3. Stockings:
   The players' stockings may bear the logo of the manufacturer/outfitter with a maximum size of 20cm².
   
   

1. The following surfaces are defined for the integration of advertising into the ice surface:
   
   
   • 4 end zone face-off circles
     
     
   • Center circle
     
     
   • Two advertising areas behind each goal line
     
     
   • Open surfaces in the neutral zone; in this context, it is necessary to ensure that advertising surfaces do not overlap.

   In addition, the ICE Hockey League marketing committee guidelines, beginning with the 2016/2017 season will be in effect.

2. All in-ice advertising must be designed in such a way that the ice markings and lines are clearly visible, and the puck is visible on all parts of the ice surface.

   There has to be a 5cm border around any lines and any face-off dots and a 2cm border around the “L”s.
   
   
   Should it turn out that integrated advertising surfaces impair the visibility of the puck in television broadcasts or in play, the ICE Hockey League will have the right to instruct the club to change the surface in question without delay.

3. Clubs are free to design advertising in the center circle without restrictions. However, in this context it is necessary to observe the guidelines prescribed by the IIHF with regard to ice markings (center line and center face-off spot, cf. IIHF Rulebook).
   
   
4. Clubs are free to design advertising in the end zone face-off circles without restrictions. However, in this context it is necessary to observe the guidelines prescribed by the IIHF with regard to ice markings (outer line, double "L" markings, face-off spot, cf. IIHF Rulebook).
   
   

1. The use of scrolling advertisements on the boards is permitted as long as this does not impair the production of television images or disturb play during the game. However, this regulation only applies to the intermissions between periods and the time before and after the game. During play, the use of scrolling or illuminated boards, or boards with 3D effects, is not permitted. During game interruptions, light effects are permitted as long as they do not disturb the course of the game; deciding whether or not such effects are a disturbance is the responsibility of the relevant team of officials in consultation with the coaches of each team.
   
   
2. The same applies to reflective in-ice advertising and light effects generated by projections. Scan lights on the ice surface are not permitted during the game. As soon as the referee shows the continuance of the game with his hand signal all light effects must be stopped and the whole light intensity must be available.
   
   
3. The advertising on board has to be designed with a 10 cm white border around the advertising on boards higher than 85 cm or has to be designed with a 7.5 cm white border around on boards up to 85 cm.